Marketing Tactics

On-Demand Webinar: Join Placer.ai and P2PI as we explore the latest visitation trends across banners and store formats, uncover what’s driving shopper missions today.

Oliver Winery, Talking Rain, Digits, Kellanova and Avocados From Mexico among the speakers for the Nov. 11-13 event.

Epsilon's Tamara Oliverio offers tools to offset shopper frustrations and reinforce value at a time when it matters most.

The experience will evolve in phases as the final season airs to keep fans engaged and returning to stores.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

We present a case study for this 2025 REGGIE Award winner: Walgreens x Unilever Pick Me Ups.

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple.

Company VP explains how Kellanova is embedding predictive insights into briefs, workflows and agency partnerships to balance art and science and move beyond short-term ROI obsession.

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.