Marketing Tactics

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple.

We present a case study for this 2025 REGGIE Award winner: Walgreens x Unilever Pick Me Ups.

Company VP explains how Kellanova is embedding predictive insights into briefs, workflows and agency partnerships to balance art and science and move beyond short-term ROI obsession.

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement.

Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.

Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.