Marketing Tactics

The program honors women who are making an impact in the digital media and advertising technology community.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.

Pamela Velarde is a longtime believer that change is the only constant. It’s a guiding mantra for her in many ways.

Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. Read profiles of the 2024 inductees here.

The brand stages short but effective campaigns at various retailers.

The full-funnel campaign includes videos and in-store signage.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.