Marketing Tactics

Through Sept. 1, Harbour City is featuring artistically designed, sports-themed activity areas, such as an outdoor boxing ring, to lure in consumers.

P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.

Recent retail news includes private label growth and Family Dollar's exclusive haircare line.

P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more.

Our flagship event will take place Nov. 12-14 in Schaumburg, Illinois. Register before Aug. 17 and get early-bird pricing.

Recent retail news includes the arrival of back-to-school savings and the emergence of Prime Day competitors.

An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

The first two Netflix Houses will open in 2025 at malls in King of Prussia, Pennsylvania, and Dallas.

The professional boxer and social media influencer launched W, a personal care brand for men, exclusively at Walmart in June.