Entries Open for 2026 OmniShopper Awards
The Path to Purchase Institute is accepting entries for our sixth annual OmniShopper Awards, which celebrate innovative marketing activations from brands, retailers, marketing agencies and consumer-facing solution providers driving engagement across the entire path to purchase. The entry window runs June 1-30.
The program provides a unique opportunity to be recognized by P2PI and industry leaders for excellence in shopper engagement, from tools like retail media networks and social media to traditional methods such as in-store displays and on-shelf signage.
Also: See Who Won in 2025
Brands, retailers, marketing/shopper commerce agencies, shopper-facing solution providers and social media operators are encouraged to enter any number of activations in the 14 categories listed below to showcase their expertise and success using diverse activation strategies amidst rapid changes in how consumers discover, evaluate and purchase products.
OmniShopper Awards Categories
- Digital: Digital Media (Non-Retail Media), Retail Media, Mass Media, Social Media, Mobile.
- In-Store Marketing: Digital Activation (Non-Retail Media and Retail Media), Product Displays (Temporary and Long-Term), On-Shelf Campaign, Store/Aisle Reinvention.
- Marketing Collaboration: Brand-Retailer Single Activation, Long-Term Partnership.
- Integrated Activation: Shopper engagement program that reached shoppers across multiple touchpoints.
Official Entry Rules
The entry period closes at the end of day Tuesday, June 30, 2026. To be considered, programs must have been activated between June 1, 2025, and April 30, 2026.
The fee for each entry is $299. Institute member companies can submit up to five free entries. There is no limit on the total number of entries submitted by any company. Each entry must be submitted separately and include tangible, verifiable results and supporting images.
See all entry rules and requirements here.
Entries will be evaluated this summer by an Institute panel of industry experts.
Winning Campaigns
This year, all winners will be featured on P2PI e-newsletters, social media and P2PI.com. Winners will also receive one physical award and have the opportunity to record a 10-minute virtual case study review with P2PI. See 2025 examples below.
