Retail Media Summit to Spotlight In-Store Media, Commerce Strategy and the Evolution of Shopper Engagement
The Path to Purchase Institute is gearing up for its annual Retail Media Summit (RMS) with a packed agenda featuring brand, retailer and industry leaders shaping what comes next.
Returning June 2-4 at the Palmer House Hilton in Chicago, RMS 2026 will offer sessions focused on the operational, strategic and measurement challenges facing brands and retailers as retail media matures. This year’s program places particular emphasis on omnichannel execution, in-store innovation, contextual commerce and the growing role of AI in shaping shopper engagement.
Here’s a closer look at several featured sessions on the agenda:
Chomps Shares Its Commerce Media Strategy
This general session will spotlight the rapid growth of meat snacks brand Chomps and the evolving playbook supporting that expansion.
In “Behind Chomps’ High-Growth Commerce Media Strategy,” Kaitlyn Fundakowski, VP of e-commerce and digital marketing at Chomps, joins Peter Bond of "The CPG Guys" podcast for a candid fireside discussion on scaling retail media in today’s fragmented landscape. The conversation will explore everything from incrementality and retailer measurement challenges to AI, connected TV and the emerging realities of agentic commerce as brands work to build modern media strategies capable of supporting omnichannel growth.
Why In-Store Media Still Faces a Budget Gap
Despite increasing evidence that in-store retail media drives conversion at the point of decision, many brands still struggle to prioritize it within broader media investments.
That disconnect takes center stage in “From Proof to Practice: Why In-Store Retail Media Doesn’t Get the Budget It Deserves,” a panel featuring leaders from Mars United Commerce, CVS Media Exchange, Albertsons Media Collective and Grocery TV. The session will examine why in-store media continues to lag in budget allocation despite growing consumer receptiveness and measurable performance. Speakers will also unpack the organizational and planning barriers that prevent brands from scaling investment in the channel.
Off-Site Media Strategies Under the Microscope
In “Off-Site Isn’t Broken, You’re Just Doing It Wrong,” speakers from Chicory, Walmart Connect and Danone will discuss how brands are balancing on-site and off-site tactics to drive incremental sales and reach new shoppers. The session will focus on the growing complexity of the retail media ecosystem, the mindset shifts required for off-site success and the role these strategies play in delivering sustainable long-term growth.
The Rise of Contextual Commerce
“The Future of Contextual Commerce” will explore how brands and platforms are using contextual signals to influence shoppers at critical moments across both digital and physical environments. Leaders from DoorDash, Roku and Big Happy will discuss how contextual commerce strategies are reshaping retail engagement by focusing on shopper behavior, mindset and immediate needs rather than static demographic profiles.
Designing In-Store Media With Brands in Mind
“Built for Brands: Designing In-Store Media That Drives CPG Investment” shifts the conversation to what marketers actually need from in-store media today.
The discussion, featuring speakers from Nestle and Quad alongside P2PI’s Cyndi Loza, will examine how retailers and solution providers can create in-store programs that feel scalable, measurable and operationally seamless for brands. Topics will include creative flexibility, standardization, speed to market and proving value at the shelf.
Are Retail Media Screens Actually Working?
“Screens Are Coming. But Is Anyone Watching?” takes a broader look at the rapidly evolving in-store media landscape through the lens of retailers, shopper marketers and consumers. Led by executives from Vista Grande, the session will examine what’s resonating with shoppers, what risks exist as stores become more media-rich environments and how brands can ensure these experiences influence purchasing behavior at the moment of choice.
Join the Industry in Chicago
These sessions are part of a broader agenda featuring executives and thought leaders from across the retail media ecosystem, including brands, retailers, agencies, platforms and measurement partners.
P2PI members receive discounted registration rates.
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