Retail

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One campaign won an OmniShopper Award in the "Packaging" category.

New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.

This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Profiles of Mentorship winners Christiana DiMattesa Houser, Angela DiLemme, Renee Martin, Jamie Olson, Rene Robers, Susan Sanderson and Cynthia Ward.

The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners.

Profiles of Innovator winners Genna Carlson, Emily Gibbons, Amy Hintz, Julianne Hudson, Steffanie Magnus and Kylissa Ward.