Lars Djuvik Named CRO of Surfside The former Pentaleap executive joins the company as its retail media platform expands across grocery and convenience. Eyes on the Aisles: Champagne & Sparkling Wine The Path to Purchase Institute's latest members-only report spotlights winning displays, signs and endcaps in the sparkling wine category. Heaven Hill Brands Selects Brandhub for Trade Marketing The Kentucky-based spirits supplier will use the platform to plan, order, track and measure POS activity across its portfolio of brands. How CPGs Embraced Licensing Partnerships — and Won Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere. What It Takes to Claim the $40 Billion Alcohol Opportunity Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally. P-O-P Spotlight: FIFA World Cup 2026 From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans. Big Y Launches Quirky Loyalty Rewards Campaign "Free Finds You" focuses on the emotional payoff of unexpected gifts. Member Report: How Retailers, Brands Can Leverage Summer BevAlc Habits Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers. P2PI Retailer Playbook: Lowes Foods Retail Theater What brands and retailers can learn from Lowes Foods’ approach to in-store experience. How Josh Cellars Is Rethinking Loyalty in Fragmented Wine Market As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement. 1 2 3 Next Last
