New InStore Ignite Sessions Explore the Future of Physical Retail
The Path to Purchase Institute has added new sessions to the agenda for its InStore Ignite, taking place Nov. 10-12 in Chicago.
The presentations will explore how leading brands are creating more connected shopper experiences, what retailers can learn from standout stores around the world and how changing consumer behavior is influencing the future of brick-and-mortar retail.
From Click to Cart to Shelf: Creating Seamless Omnichannel Shopper Journeys
As consumers move seamlessly between digital and physical shopping environments, creating connected experiences across every touchpoint has become increasingly important.
In this session, Rick Florio, vice president of sales strategy and enablement at Church & Dwight, and Channan Sawhney, the CPG brand's associate vice president of media, digital strategy, DTC and measurement, will discuss how the company uses shopper insights, trend forecasting and integrated brand strategies to connect e-commerce, retail media and in-store activation.
Drawing on examples from some of Church & Dwight's fastest-growing brands, they'll share lessons for reducing friction, improving execution and driving conversion across the shopper journey.
The Future of Discovery & Conversion: How Consumer Behavior Is Reshaping the Store
Consumer expectations continue to reshape the role of the physical store.
RJ Hottovy, head of analytical research at Placer.ai, will provide an exclusive first look at new research from P2PI and Placer.ai examining store visitation patterns, channel performance and shopper priorities. The session will explore how those trends are influencing merchandising, retail media, store design and omnichannel engagement while assessing AI's growing role in shaping shopper journeys and retail operations.
Attendees will also gain insight into the tactics separating today's highest-performing retailers from those struggling to remain competitive, along with practical takeaways for brands looking to strengthen their in-store influence.
What the World's Best Stores Get Right
Retail innovation is happening in markets across the globe, often through ideas that can be adapted anywhere.
Drawing on years of store visits throughout Europe and Asia, retail consultant Ian Scott will present observations from neighborhood grocers, experiential flagships and merchandising innovators redefining the physical shopping experience. The visually driven presentation will highlight store formats, merchandising approaches and shopper experiences that attendees can apply to their own organizations.
InStore Ignite will bring together manufacturers, retailers and solution providers for keynote presentations, workshops, store tours and collaborative discussions focused on the future of the in-store experience.
Check out the growing agenda and register now!
