Home Improvement

This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG.

P2PI's retailer profiles are updated regularly with AI news, retail media developments and more. Here is a sampling of recent profile additions. The changes are made biweekly.

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

A campaign spotlighting the program’s latest winner hits GSTV network in local markets.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

A new AI phone system provides faster support for shoppers calling the retailer with questions and seeking project advice.

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces.

Kids Club gives consumers reasons to share experiences and make connections inside retail locations.

Lowe's is using Marketplace expansion, creators, and AI-driven video and visualization to turn digital engagement into measurable omnichannel growth.