Home Improvement

P2PI member companies can now download the complete research report, produced in partnership with Great Northern Instore.

This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

'Magic Apron' now features localized store knowledge nationwide.

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

A campaign spotlighting the program’s latest winner hits GSTV network in local markets.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

A new AI phone system provides faster support for shoppers calling the retailer with questions and seeking project advice.

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

The Canadian home improvement retailer partners with the lawn and garden brand for an enhanced in-store experience.

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.

Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces.