Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than inย retail media.
From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores.
Out-of-stocks can be a problem for all brands, but it's a particular challenge in the beverage category where consumers are typically looking to fulfill an immediate need and have plenty of options if their first choice is unavailable.
Understanding important missions shaping todayโs shoppers can help brands better anticipate consumer attitudes and behaviors in an environment defined by lasting disruption.
There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies.