Mass Merchant

Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.

Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.

$300 million this year is for store renovations, including clearer navigation, new aisle markers and enhanced signage and displays at 55 locations, among them the retailer's “store of the future” in Ontario.

Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.

“Add to Heart" is a 23-part shoppable commercial series that will offer holiday gifting inspiration on TikTok, Roku, YouTube and the retailer's website.

New York-based artist and designer John Derian released the exclusive line in October.

Mattel's Hot Wheels ran bulk-purchase incentives awarding exclusive collector’s edition cars at Target, Kroger and Walmart this fall.

The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.