P2PI's retailer profiles are updated and added to regularly with promotional developments, collaborations, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.
Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.
The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings.