The retailer is offering lower prices than last year, reducing prices on more than 2,000 items across private label and national brands, including everyday essentials and holiday gifts.
The International Textile & Apparel brand was able to achieve a 4-to-1 return on ad spend ahead of the 2023 holiday season by enrolling in Walmart Fulfillment Services and working with Walmart Marketplace solution provider SellCord to optimize its Walmart.com presence.
The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release.
Among its Oct. 1 announcements, the retailer has expanded availability of its new self-serve insights integration with Walmart Connect, and it will rebrand Walmart Luminate to “Scintilla” next year.
Major packaged food brands tied in to back-to-school season in August with displays using sweepstakes, purchase incentives and cause campaigns to persuade shoppers to add their products to their kids' breakfasts and lunch boxes.
