Mass Merchant

P2PI's retailer profiles are updated regularly with AI news, retail media developments and more. Here is a sampling of recent profile additions. The changes are made biweekly.

The retailer is making sharper decisions about what earns space on its sales floor, reallocating room from legacy categories to faster-growing areas such as functional coffee, collectibles and wearable technology.

The Target Beauty Studio will launch on Sept. 10 in more than 600 stores and online at Target.com.

'Magic Apron' now features localized store knowledge nationwide.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

Chris Thron of Digits shares what's working, what's changing and how brands should plan for fall at the mass merchant.

Prime Air customers can choose from millions of items, including everyday essentials like groceries and medication, for delivery in fast as 30 minutes.

The club retailer will gain access to the commerce intelligence system in 2027.

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.