Mass Merchant

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.

Learn how the Midwest grocer is prioritizing relevance to deliver better ad performance and consumer trust.

The in-ChatGPT experience guides users to the products they’re searching for in less time and with the most up-to-date information.

First-ever wholesale partnership gives shoppers a new way to experience the iconic toy brand.

P2PI's retailer profiles are updated and added to regularly with collaborations, new merchandise, e-commerce news, expansion plans and more. Here is a sampling of recent activity — which is updated biweekly.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

The mass merchant's speeded-up renovations are designed for faster results and less customer disruption.