Mass Merchant

Menasha Packaging's Regina Bailey stresses the strategic imperative of integrating AI-driven insights, digital engagement and physical in-store execution into a unified, 360-degree omnichannel ecosystem.

Ideal's Adam Zimmerman discusses how retail marketing is shifting from static, print-dependent models to a dynamic digital ecosystem.

Chicory's Yuni Baker-Saito, Walmart Connect's Dominic Soria and Danone's MK Woltz break down the effectiveness of off-site and the approaches — and internal structures — that often hold CPG brands back.

Deloitte predicts $30.4 billion in BTS spending this year, a 6% drop year over year.

Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

Walmart, Kroger and others shared retail media-related news and advancements during the month.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.

Learn how the partnership uses first-party shopper data to place brand messaging wherever targeted audiences are.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.