Mass Merchant

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.

Learn how the partnership uses first-party shopper data to place brand messaging wherever targeted audiences are.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.

The cosmetics company uses consumer insights to debut category extension.

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

The partnership with Mizrahi aims to elevate Target's merchandising authority and help shape product innovation and brand storytelling.

Here's why brands will better understand how their YouTube campaigns directly impact sales at Walmart.

The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.

The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok.

The Children’s wellness brand ventured beyond wearables for the first time in April, launching insect repellent for babies.