Mass Merchant

Here's how an API feed will create greater connectivity for the retailer between business and key media partners.

P2PI's retailer profiles are updated and added to regularly with retail media activity, AI news, demographic data and more. Here is a sampling of recent activity — which is updated biweekly.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

Content creators will engage with the retailer's followers, and in-store experiences will feature interactive elements.