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Path to Purchase NOW Series 2023
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2024 Media Kit
How the LGBTQ+ Community Feels About Ads Representing Them
Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.
Love Wellness Women’s Health Brand Arrives at Walmart
Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.
Walmart Canada Invests $1 Billion to Modernize the Shopper Experience
$300 million this year is for store renovations, including clearer navigation, new aisle markers and enhanced signage and displays at 55 locations, among them the retailer's “store of the future” in Ontario.
Revolution Puts 'Elf' on Walmart's Shelves
Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.
Gillette Labs Razer Target Brand Showcase
Walmart Launches First Fully Shoppable RomCom Series
“Add to Heart" is a 23-part shoppable commercial series that will offer holiday gifting inspiration on TikTok, Roku, YouTube and the retailer's website.
Decoupage Artist Brings Thanksgiving Collection to Target
New York-based artist and designer John Derian released the exclusive line in October.
Screensaver Blue Light Website
Hot Wheels Offers Exclusive Cars at Three Retailers
Mattel's Hot Wheels ran bulk-purchase incentives awarding exclusive collector’s edition cars at Target, Kroger and Walmart this fall.
Target Marks & Spencer London Promotional Page
Screensaver Walmart 'Blue Light Beauty' Floorstand
Haleon, Meijer Support Cleft-Focused Charity
The manufacturer partnered with the Midwest retailer for a summer cause campaign supporting Smile Train, a nonprofit that provides free surgery for children to correct cleft lips and palates.