Retail

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

The U.K. retailer is bringing a new concept to select Waitrose grocery stores, and the first Caffe Nero to a John Lewis location.

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.