Circana's Sally Lyons Wyatt to Speak at GLP-1 Shopper Summit

The Path to Purchase Institute has announced that Sally Lyons Wyatt, Circana global executive vice president and chief advisor, consumer goods and foodservice insights, will speak at the inaugural GLP-1 Shopper Summit on Nov. 12 in Chicago.

Lyons Wyatt will present "The Next Chapter of GLP-1," offering attendees an in-depth look at how the rapidly expanding use of GLP-1 medications is reshaping shopping habits and creating new opportunities for retailers and consumer brands.

As GLP-1 adoption continues to accelerate, the market is entering a new phase with broader accessibility, declining costs and emerging treatment options. Drawing on Circana's latest research, Lyons Wyatt will explore how consumer purchasing behavior evolves from the first 90 days of GLP-1 use through long-term adoption, the rise of intermittent GLP-1 consumers and the category shifts creating new opportunities for growth.

Attendees will gain specialized insights into where innovation is succeeding, which product categories are outperforming, and how retailers and brands can support consumers throughout their health journey without overcorrecting merchandising strategies.

Taking place alongside P2PI's InStore Ignite conference, the one-day GLP-1 Shopper Summit will bring together senior leaders from retail, CPG, data and technology organizations to examine how GLP-1 adoption is transforming shopper behavior, merchandising, product innovation and long-term growth strategies.

The event is presented by EnsembleIQ's portfolio of business intelligence brands, including Progressive Grocer, Drug Store News, Store Brands, Consumer Goods Technology  and the Path to Purchase Institute. 

Registration for the GLP-1 Shopper Summit is now open.