Personal Care

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

The diaper and wipes brand's full-funnel campaign touts its new baby care collection's quality, convenience and price through influencer marketing and giveaways.

See how Native, Mars and Sprouts are bringing brand collaborations to life at retail through seasonal displays, a candy-to-beauty crossover, and a cause shoppers can support at the shelf.

Insights provided the rationale for a sprawling holiday-themed sensory program at Target — one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.

The retailer's new seasonal assortment includes new products and on-trend items, all designed to enhance discovery.

A look back on how the retailer elevated brands in June that support LGBTQ+ causes.

Benefit Cosmetics ran a “Pink Dream” summer sweepstakes at Ulta Beauty awarding 10 winners $10,000 travel vouchers.

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.

Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.

ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer.

What's important to Gen Z in wellness and beauty, and how can brands effectively connect with them? Retailer, brand and marketing professionals weigh in.