Apparel

Curated by Bimma Williams, the "Collab Camp" footwear and apparel line debuts four capsules ahead of its 2027 launch.

This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

Retailer’s national comeback continues with two new stores.

With thousands of stores, tens of thousands of associates and millions of customer interactions, the fashion enterprise is building for a shopper walking in with AI as her guide.

Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations.

Loblaw is the first large Canadian retailer to offer products through Google's AI Mode and Gemini app.

Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand.

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