Direct To Consumer (DTC)

Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

The e-commerce giant will convert select locations to Whole Foods, while expanding grocery delivery and new convenience formats.

The move marks next phase of Levi’s shift to a DTC-first model supported by agentic automation and cloud modernization.

Here are ways for brands to stay relevant before, during and after major occasions.

The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.

Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website.

Learn how the brand is leveraging social media in its 2025 marketing strategy.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports.