Direct To Consumer (DTC)

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

The e-commerce giant will convert select locations to Whole Foods, while expanding grocery delivery and new convenience formats.

The move marks next phase of Levi’s shift to a DTC-first model supported by agentic automation and cloud modernization.

Here are ways for brands to stay relevant before, during and after major occasions.

The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.

Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website.

Learn how the brand is leveraging social media in its 2025 marketing strategy.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.