Retail

Profiles of Technology winners Melissa Burdick, Katherine Magann, Sanela Odzic, Adenike Olaleye, Noa Reikhav and Jacqueline Rice.

Profiles of Industry Impact winners Kristi Argyilan, Melissa Gonzalez, Elizabeth Johnson, Cristina Marinucci, Jill Smith, Rachel Tipograph and Katie Williams.

Profiles of Business Excellence winners Melissa Berger, Colleen DeVos, Meghan Howard, Kristin Issler, Jaclyn Nix, Robyn Petroski, Trina Rizzo, Sejal Sheth, Angie Smith, Christine Wanta and Patricia M. Ziegler.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

As a consumer psychology aficionado, Editorial Director Jessie Dowd finds shopper behavior insights and research fascinating, which makes the November/December issue of P2PI Magazine extra special.

Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.

The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event!

The Path to Purchase Institute honored the class of 37 winners of our eighth annual awards program and revealed this year's Executive of the Year at a ceremony at P2PI Live & Expo on Nov. 8. Check out a gallery from the event!

During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.”

Mark your calendar for Path to Purchase Institute events in 2024 and 2025.