Retail

Proprietary research from the Path to Purchase Institute, in collaboration with Skai, benchmarks retail media’s meteoric rise and offers statistical guidance for CPG brands looking to make informed and strategic decisions on their retail media programs.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

Fresh off two of our industry’s largest tradeshows — CES and NRF — Editorial Director Jessie Dowd says her head is still spinning from all the cool tech she saw, the fascinating conversations about the future of commerce, and all the emerging AI tools that are poised to reshape countless industries.