Retail

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

Brands should explore third-party solutions to reach the millions of shoppers that rely on food assistance.

Reports surface that the upscale SoCal market will open in a members-only club.

Research from SheSpeaks underscores that shelf-level influence, product availability and in-store promotions are crucial to shaping purchase decisions — all while private label momentum rises.

The offering builds on Walmart’s $1 billion commitment to skills training through 2026.

The interactive Landscape highlights the diverse retailer media networks and related partners in Canada, while allowing P2PI member companies to showcase their offerings.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.

Here's a snapshot of an industry leader from the P2PI member community.