Granted, not every movie release or licensed product can or will measure up to the impact “Barbie” had on marketing in 2023. Here is a sampling of the entertainment tie-ins and licensing agreements the Path to Purchase Institute spotted this year.
Parent company will open as many as 24 Toys R Us flagship stores across the U.S. beginning in 2024 and also launch stores specially designed for airports and cruise ships.
The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.
Our study’s insights give a blueprint for RMNs who want to be proactive rather than reactive in meeting buyer needs, writes Parbinder Dhariwal of CVS Media Exchange.
What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.