Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.
Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads.
When Therabody wanted to launch its products in third-party retailers in the U.K., the fitness and wellness brand turned to experiential agency Stellar Global.
Saks Media Network comes three years after Hudson Bay Company split Saks Fifth Avenue brick-and-mortar and e-commerce offerings into two separate companies.
As part of a larger growth strategy, Kohl's has grown its home goods assortment by 40% and unveiled plans to launch Babies R Us shops at 200 stores in the fall.
"Crayola x Kohl's" will officially roll out Oct. 2 and include apparel, accessories, gifts, impulse buys and home decor inspired by the brand’s iconic crayon colors.
