Health & Beauty

The brand launched Snap & Go in May in response to research that demonstrated consumers were disappointed by conventional travel tissue packs that could get crushed or dirty in bags.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The cosmetics company uses consumer insights to debut category extension.

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.

The pilot program is currently underway at 22 stores in Texas and Arkansas.

Its global chief digital officer says AI is training a new style of client behavior.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

The collaboration brings beauty brand discovery to a broader audience, starting in the Southeast.