Health & Beauty

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.

The pilot program is currently underway at 22 stores in Texas and Arkansas.

Its global chief digital officer says AI is training a new style of client behavior.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

The collaboration brings beauty brand discovery to a broader audience, starting in the Southeast.

CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.