Institute Awards
Retail Media Awards 2026
Entry Period: Jan. 20-Feb. 30
Awards Ceremony: Retail Media Summit Chicago, June 2-4
P2PI’s Retail Media Awards program recognizes innovative leaders across brands, retailers, agencies and solutions providers who are effectively leveraging (or helping others leverage) retail media for successful digital and omnichannel campaigns. Ideal candidates for the program are trailblazers in the channel who have led successful campaigns or innovative new solutions and contributed to the evolution of retail media. See our 2025 winners.
OmniShopper Awards 2026
Entry Period: June 1-30
P2PI’s annual OmniShopper Awards is the first and only program designed to recognize excellence in shopper engagement across the entire path to purchase, from cutting-edge retail media activations and viral social media campaigns to traditional methods such as in-store displays and signage. The program shines a spotlight on the effective activation of touchpoints both separately and as part of more comprehensive campaigns designed to reach shoppers at all stages of their purchase journey. See our 2025 winners.
40 Under 40 Awards 2026
Entry Period: July 6 - 31
Awards Ceremony: P2PI's fall event
P2PI will again recognize exceptional young professionals and the next generation of leaders in commerce marketing, their contributions to the industry and their individual accomplishments with its annual 40 Under 40 Awards. Nominations must be submitted by a colleague or industry peer; no self-nominated submissions will be accepted. Eligible nominees must be 39 years of age or younger (on Aug. 1, 2026) and must NOT be a previous winner. Meet the class of 2025.
Hall of Fame
November 2026
Each year since 1994, the editors of the P2PI have selected three industry leaders for induction into the Hall of Fame. From their daily business practices to the work they produce, these honorees represent the very best of the commerce marketing industry. Collectively, these professionals have proven that they don’t just follow the path to purchase; rather, they help build it. Meet the 2025 Hall of Fame inductees.
Women of Excellence Awards 2026
Entry Period: June 1-30
Awards Ceremony: P2PI's fall event
The Women of Excellence Awards recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing the commerce marketing industry and shoppers along the path to purchase. The P2PI editorial team also selects one woman with the top honor: Executive of the Year Award. See our 2025 class of winners and the Executive of the Year.