Consumer Electronics

The Best Buy Creator program helps shoppers discover the new technology and products that popular creators feature in their content. Learn more.

Here are the latest trends for shopper engagement and education in this product category, writes Great Northern Instore's Dan Sabanosh.

The midyear launch should also create opportunities for its Best Buy Ads retail media arm.

Learn about the retailer's "Intel Battle Stations" in select stores.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

Best Buy, Target, 7-Eleven Canada and others unveiled store initiatives and updates during the month.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.