P-O-P Showcase: Best-in-Class Displays, Beyond CPG This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG. Best Buy Gives Consumers Look at TV Technology The retailer’s campaign brings RGB LED technology to life in stores. VIDEO CASE STUDY: Intel Brings Human Touch to Retail Experience Vana Ghazarian explains how the company translated AI concepts to real-world impacts that resonated with consumers. Best Buy Levels Up In-Store Experience to Celebrate Pokemon Select locations hosted Trade & Play events and stocked the latest products to mark Pokemon's 30th anniversary. Ikea, Best Buy Debut Experiential In-Store Home Design Centers The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences. Best Buy Expands In-Store Experiences for Emerging AI, XR Wearables The moves reflect the electronics retailer’s broader strategy to position its stores as discovery hubs for new technology. Best Buy Relaunches U.S. Marketplace The rollout is expected to drive traffic and new opportunities for Best Buy Ads. Ikea, Best Buy Partner on In-Store Planning Experience The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas. How Best Buy Promoted the Nintendo Switch 2 Launch The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console. Amazon Canada Gets Head Start on Prime Day With Deals, Sweepstakes Savings include Amazon products and Canadian brands. Best Buy, Nintendo Court Gamers With 'GameTruck Theaters' The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations. Lowe's Expands Sports Marketing With EA Sports Partnership In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest. 1 2 3 4 5 Next Last
