Consumer Electronics

The midyear launch should also create opportunities for its Best Buy Ads retail media arm.

Learn about the retailer's "Intel Battle Stations" in select stores.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

Best Buy, Target, 7-Eleven Canada and others unveiled store initiatives and updates during the month.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.

The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.

The move provides a visible and easy access point to a popular gift-giving and holiday category: small appliances.