Consumer Electronics

The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences.

The moves reflect the electronics retailer’s broader strategy to position its stores as discovery hubs for new technology.

The rollout is expected to drive traffic and new opportunities for Best Buy Ads.

The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console.

The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas.

Savings include Amazon products and Canadian brands.