The Institute is seeking nominations for its seventh-annual Women of Excellence Awards, which recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.
The second-annual Path to Purchase Institute program celebrates the year’s best Integrated, Digital, In-Store, Collaborative and Direct-to-Consumer commerce marketing activations.
This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.
