Marketing Tactics

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.

Kellogg Co.’s Pringles gave exclusive SKUs to Walmart and Circle K as part of the launch of a limited-edition line of Scorchin’ crisps based on chicken wing sauces from First We Feast’s "Hot Ones" YouTube show.

Retail partners are giving away free, limited-edition beach-themed bundles and inviting New Yorkers to partake in a family friendly event in August.

Kimberly-Clark’s Huggies partnered with Meijer last month to reprise a campaign supporting Hand to Hold, a nonprofit that provides mental health support to parents with babies in Neonatal Intensive Care Units.

The Path to Purchase Institute has launched a brand-new website experience converging our two websites (P2PI.org and PathtoPurchaseIQ.com) into one powerhouse site.

Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes.

Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria.

Unilever has partnered with actor and writer Mindy Kaling to create a self-care focused limited-edition collection for its Walmart-exclusive Find Your Happy Place line.

Cart Star offers tailored rewards and benefits through third-party partners as well as directly within the Instacart platform.

The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle.