Swiftly Introduces Self-Service Campaign Studio
Retail technology provider Swiftly has launched Campaign Studio, a self-service tool designed to help retailers streamline retail media campaign setup and execution, particularly, regional and independent grocers.
The launch builds on Swiftly’s Audience Optimizer, which rolled out in 2024 to help retailers power targeted, store-specific campaigns that often digitally extend retailers’ weekly print circulars. Traditionally, running these campaigns required manual back and forth with Swiftly’s account teams, a process the company said could take up to four days.
With Campaign Studio, retailers can upload promotional details, review and approve ad creative and launch store-specific campaigns in less than 15 minutes, Swiftly outlined in a recent blog post.
The system uses dynamic creative optimization to automatically populate preapproved ad templates with store-specific pricing and offers each week. Swiftly said the tool provides retailers more speed, flexibility and control, while reducing the operational burden of campaign execution.
Campaign Studio also provides access to closed-loop measurement and reporting, enabling retailers to evaluate performance and tie media investments to in-store sales activity.
Partner Testimonial: Homeland Stores
While no retailers are yet live on Campaign Studio, supermarket chain Homeland, which already uses Swiftly’s Audience Optimizer, expressed optimism about the new self-serve tool.
“Homeland has been successfully leveraging Audience Optimizer to deliver targeted, store-specific campaigns that consistently drive measurable results,” Christin King, marketing director at Homeland, exclusively told P2PI. “We’ve seen the positive impact it has on our ability to connect with shoppers in meaningful ways, and we’re excited to build on that success by leveraging Campaign Studio to drive even greater efficiencies and measurable impact.”
Homeland is owned by Oklahoma City-based Homeland Acquisition Corporation (HAC), which also owns other banners including Piggly Wiggly and Food World.
