2026 Retailer Media Network Ratings: Brand, Agency Execs Grade Walmart, Amazon, Kroger & Others

Amazon, Walmart, Kroger, Instacart and Walgreens lead the pack in this year's P2PI Retailer Media Network (RMN) Ratings report. 

The report underscores a maturing landscape where multiple networks are showing year-over-year improvements and keeping pace, while others continue to lag in certain key areas.

Research Methodology 

This year’s report is based on findings from a P2PI online survey conducted from Sept. 3-Oct. 8, 2025. 

The survey captured insights from 166 industry professionals at CPG brand organizations or — for the first time with this year's report — agencies with CPG clients. To participate, respondents had to self-report working with at least one RMN. As far as job level, 40% of survey takers were directors, followed by senior management (37%), managers (19%) and head of business (9%).

CPG executives made up a majority (67%) of survey participants. Among the brand survey takers, 40% reported working with packaged food and snack items; other product categories represented included personal care items — hair/skin/face (10%), non-alcoholic beverages (8%), packaged household items (8%), candy/confectionery (8%), beer/wine/liquor (8%), OTC (4%), hardware/paints/tools/lawn & garden (4%), and product and food for pets (3%).

RMN Scores

Since 2020, we have asked survey respondents to rate the RMNs with which they work based on their relative strengths across key capabilities and performance metrics: targeting effectiveness, measurement capabilities, ROI, data sharing, sales growth, creative freedom, traffic-driving capabilities and, new this year, self-service capabilities. Brand and agency professionals rated their RMN partners across each of these key metrics, rating their performance on a scale ranging from “poor” to “excellent.”