RMS Canada Session to Tackle the In-Store Media Paradox
As retail media continues to mature, one channel remains both essential and underdeveloped: in-store media. A newly added session to P2PI’s Retail Media Summit Canada agenda will take a closer look at why — and what’s changing.
Titled “Solving the In-Store Media Paradox,” the session will be led by Jamie Armstrong, general manager of media intelligence at Loblaw Advance, and will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment — despite the fact that the vast majority of commerce still happens in physical stores.
During the session, Armstrong will outline a framework now helping to close that gap, breaking down how leading retailers and brands are transforming in-store digital screens into fully measurable media assets that fit within a unified omnichannel strategy. Attendees can expect a practical look at how in-store advertising can be activated, measured and scaled in a more data-driven, performance-oriented way.
More About RMS Canada
The session is part of the event’s broader agenda focused on omnichannel execution, measurement, monetization and the unique dynamics shaping Canada’s retail media ecosystem. RMS Canada takes place Feb. 10 at the Toronto Congress Centre. The one-day program is designed to tackle the most pressing challenges and opportunities facing the retail media ecosystem, and will feature keynotes, panels and interactive sessions with leaders from top Canadian and global brands, retailers and solution providers.
With limited capacity, early registration is encouraged. Sponsorship and partnership opportunities are also available for organizations looking to elevate their presence within Canada’s rapidly evolving retail media market.
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