Conference Overview: Mobile FirstLook: Strategy 2014 Brands Help Delhaize Bulk Up for the Olympics P&G brandSaver: March 2014 So-Lo-Mo Central: March 2014 OASIS Report: Football Season Digital Advertising Activity Sponsors Give Kroger an Olympic Victory Hall of Fame Profile: Julie Eddleman Sun Products Keeps Little Leaguers Clean As official sponsors, All and Snuggle launch integrated campaign that culminates at showcase event K-C Canada, U by Kotex Make Fashion Statement 'Faceoff' video directs target audience to Loblaw's grocery chains You've Tested, Now What? While CPGs and retailers certainly are experimenting with mobile technologies, they often donβt venture beyond the testing; what's holding them back? First Previous 232 233 234 235 236 Next Last