As digital commerce continues to accelerate, retailers and third-party media players are rapidly expanding and adding new retail media capabilities to monetize shopper traffic and data and offer brand partners new advertising opportunities for improved shopper engagement. Given this rise, the Path to Purchase Institute is calling on brands to take a short survey about the retail media ecosystem.If you qualify for and complete the entire survey, which should take no more than 7-8 minutes, you will be entered to win one of five $100 Amazon gift cards. If desired, participants may opt out of the drawing. However, if you want to participate, a valid email address is required at the end of the survey so that we know who to contact if you win. All information you provide is confidential and will only be reported in aggregate. Your responses will never be tied to your name or company and your personal information or email address will not be shared with any third party. Click here to begin your survey. Responses will be accepted through May 24, 2022. Thank you for your participation.