Marketing Tactics

This exclusive poll reveals what shopper marketing execs think of the apps their companies are using, the benefits they offer, and how they perform in the field

Sundial Brands targets multicultural, green and Millennial shoppers with increased distribution in new locations

As awareness and reach for the charity grows, so does Procter & Gamble's participation

'Summer Swarm' campaign utilizes Twitter, Instagram, Facebook for photo contest

Spire, Spartan Stores take customer-centric approach and use purchase behavior to target through Facebook and beyond