Top Retail Media-Related Stories From October
Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.
A number of retailers, brands and commerce marketing entities announced retail media-related advancements, research and other news in October. Some notable headlines included:
- Walmart Makes Major Updates to Insights Offerings, Retail Media: Among its Oct. 1 announcements, the retailer has expanded availability of its new self-serve insights integration with Walmart Connect, and it will rebrand Walmart Luminate to “Scintilla” next year.
- P2PI Releases Updated Omnichannel Landscape: The visual illustrates the various retailer media networks in the marketplace and related key partners in nine categories, including in-store retail media, non-retailer media networks, DOOH and CTV and OTT and digital shelf optimization.
- Amazon Ads Unveils New Capabilities at unBoxed 2024: The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.
- Orange Apron Media Debuts Self-Service Ad Platform: Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform.
- Albertsons Expands Retail Media Solutions With Rewards App: Mondelez is one of the first to use Fetch to drive consumers to Albertsons' banners with in-app, purchase-based offers designed to acquire shoppers, increase sales and drive retailer-specific loyalty.
- Department Store Chain Belk Debuts Retailer Media Network: Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.
- Co-op to Add Digital Screens in More Stores: Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations.
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- Pentaleap, Placements.io Partner to Centralize Ad Operations: The collaboration underscores the companies’ shared goal to democratize retail media.
- Grubhub Expands Ad Capabilities for Merchants: A new partnership with Koddi provides Grubhub merchants access to tools like bid automation, targeted ad campaigns and granular performance reporting.
- MobileFuse Bolsters Retail Media Capabilities With Criteo: The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.
- Retail Media: The Untapped Powerhouse of Brand Building: P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.
- Invenco by GVR, GSTV Launch Retail Media Managed Service Offering: “Engage Media Full-Service” enables convenience retailers to deploy custom, branded content across their at-pump video network to drive in-store traffic.
- Criteo Partners With Several Order Management System Platforms: Integrations with ADvendio, Boostr, Placements.io and Vantage, as well as Salesforce Media Cloud, will help Criteo's RMN partners automate processes, such as customer management, sales, inventory and invoicing.
- Ulta Beauty Launches Non-Endemic Ads: UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.
- Harvest Group Acquires Bold Strategies Inc.: P2PI talked with CEO Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.
- 2024 OmniShopper Awards Winners: P2PI announced the winners of its fourth annual OmniShopper Awards winners ahead of the in-person celebration at P2PI LIVE & Expo, Nov. 12-14.
