Top Retail Media-Related Stories From October
Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.
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- Pentaleap, Placements.io Partner to Centralize Ad Operations: The collaboration underscores the companies’ shared goal to democratize retail media.
- Grubhub Expands Ad Capabilities for Merchants: A new partnership with Koddi provides Grubhub merchants access to tools like bid automation, targeted ad campaigns and granular performance reporting.
- MobileFuse Bolsters Retail Media Capabilities With Criteo: The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.
- Retail Media: The Untapped Powerhouse of Brand Building: P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.
- Invenco by GVR, GSTV Launch Retail Media Managed Service Offering: “Engage Media Full-Service” enables convenience retailers to deploy custom, branded content across their at-pump video network to drive in-store traffic.
- Criteo Partners With Several Order Management System Platforms: Integrations with ADvendio, Boostr, Placements.io and Vantage, as well as Salesforce Media Cloud, will help Criteo's RMN partners automate processes, such as customer management, sales, inventory and invoicing.
- Ulta Beauty Launches Non-Endemic Ads: UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.
- Harvest Group Acquires Bold Strategies Inc.: P2PI talked with CEO Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.
- 2024 OmniShopper Awards Winners: P2PI announced the winners of its fourth annual OmniShopper Awards winners ahead of the in-person celebration at P2PI LIVE & Expo, Nov. 12-14.