Top 'In-Store Experience' Stories From October
7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month.
A number of retailers and industry entities unveiled store initiatives, enhancements and studies in October. Some notable headlines included:
- Target Puts Weight Behind 'Wicked' Release: The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release.
- Prestige Beauty Brand Takes Over Chicagoland Ulta (See Gallery): Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.
- Guinness' St. Patrick Day Activation Earns Sustainable Marketing Award: Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand.
- Simbe Solution Gathers Retailer Shelf Insights for Brands: Simbe's retailer partners can now give their vendors daily intel on SKU-level shelf availability and out of stocks, promotional execution and product performance trends.
- Target Lowers Prices for the Holidays: The retailer is offering lower prices than last year, reducing prices on more than 2,000 items across private label and national brands, including everyday essentials and holiday gifts.
- Sephora Grows Australian Footprint With Store Openings: The beauty retailer is marking 10 years in Australia with new shops and redesigns.
- 7-Eleven Introduces Larger, 'Food Forward' Store Format: The convenience store giant will open 500 “standard stores” by 2027, with 125 opening in 2025. This new format is larger and more contemporary, and includes more fuel pumps, fresh food and digital offerings.
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- E-Commerce Study Finds In-Store Shopping Sentiment Up: Online shopping remains robust, but a universal affinity for in-store shopping has emerged with a modern, omnichannel twist, according to Ryder System’s annual report.
- Asda Works With Brands to Support Breast Cancer Awareness: The U.K. retailer’s Tickled Pink campaign features more than 200 products as well as loyalty incentives.
- Glimpse Analytics to Acquire Retail Aware: The combined analytics entity will provide a set of solutions and customer insights across retail intelligence, brand performance and connected transport.
- Walmart Makes Holiday Shopping More Personalized With AI: The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.
