Customer Data Platform (CDP)

Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The Path to Purchase Institute's latest proprietary consumer research examined how the BevAlc shopper journey evolved for the third consecutive year in 2024.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

Amazon Retail Ad Service is a cloud-based solution that uses machine learning models to serve contextual, relevant ads across retailers’ own websites and apps.

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is integrating Instacart's Carrot Ads solutions across its platform.