Blurring the Lines: Why Integrated Campaigns Are the Future of Retail Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC. How Lowes Foods Builds Tech Around Shopper Experiences Merchandising and digital execs share how the retailer is integrating digital features across its business at varying scales. Instacart, Pinterest Team Up to Boost Brand Campaigns Learn how the two companies are enhancing shoppability using first-party data. Loblaw Adds Features to Its E-Commerce Platform The retailer’s PC Express now offers subscription options and other time-savers. Lowe's Courts Gen Z, DIY Creators With New Influencer Network The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings. Unpacking the State of Retail Media Skai's Nich Weinheimer joins P2PI's Cyndi Loza to unpack the key takeaways from this year's 2025 State of Retail Media report. P2PI Interactive Experiences Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLab. Instacart Acquires Wynshop to Expand Retail Tech Stack The deal brings new e-commerce tools and omnichannel capabilities to Instacart’s suite of retailer-focused solutions. CVS Media Exchange Expands On-Site Solutions with Sponsored Brand Ads The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements. The Post-Click Journey: Why CMOs Must Think Beyond Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page. 1 2 3 4 5 Next Last