Omnichannel

Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.

Learn how the platform update helps retailers improve their ad operations and brand partner outcomes.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

Move aims to enable real-time personalization, supplier-funded engagement and future-ready marketing at scale.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.

Retailers using Toast's platform will be able to sync in-store inventory to Instacart while managing omnichannel operations from one platform.

The new leadership will focus on retailer expansion, national media integration and scaling technology across the company’s in-store network.

When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.