Omnichannel

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling.

He's spent his career advocating for change while stretching across functions — all to create a better customer experience.

This case study details the full-funnel program, including retail media, influencers and in-store activations.

Circle K Canada and Couche-Tard have launched a visit-based loyalty campaign that offers a $10,000 cash grand prize draw.

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement. 

Learn how the company provides brands with more shopper touchpoints across physical and digital channels.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.