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Solutions & Innovations
Path to Purchase NOW Series 2023
Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
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CHPA Educates Shoppers in Dollar General's OTC Aisle
The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.
Target Leverages ‘Black Panther: Wakanda Forever’ Release
Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.
Woodman’s Markets Launches Retail Media Portal
The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online.
Q&A: Lowe's One Roof x Criteo
A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.
HelloFresh Modernizes Its Retail Media Processes
The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.
2022 OmniShopper Awards Winners
The Path to Purchase Institute, in partnership with 84.51, is proud to announce the winners of its second annual OmniShopper Awards.
Report: The State of Omnichannel Shopping
Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.
Quotient Expands Measurement Capabilities
Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.
Walmart’s Latest Ad Advancements
Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.
Instacart Debuts ‘Connected Stores’ Tech for Grocers
The omnichannel shopping experience — including smart carts, electronic shelf labels and out-of-stock alerts — will launch at Bristol Farms in California.
JCPenney Beauty to Expand Chainwide
Retailer will launch its inclusive beauty assortment and in-store experience, in partnership with Thirteen Lune, to more than 600 locations by spring 2023.
Your Order Is Ready in Store: Brick-and-Mortar's New Fulfillment Role and How to Navigate It
As consumers increasingly buy online for curbside and in-store pickup, brick-and-mortar stores are acting as both fulfillment centers and stores.