Omnichannel

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

Integration across all five U.S. brands connects media to measurable e-commerce sales.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts.

The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations.

The guide comes as the industry increasingly shifts toward AI and operational efficiency.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.