Omnichannel

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

Their sessions will examine the evolving role of the physical store, from emerging technology and shopper engagement to omnichannel measurement. 

Learn how the company provides brands with more shopper touchpoints across physical and digital channels.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

Meet Toronto-based LPi Group, one of the Path to Purchase Institute's member companies.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.