Omnichannel

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Mark your calendar for Path to Purchase Institute events in 2026.

The new experience was designed to be food-forward, simplified and customer-centric.

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.

Advertisers can now measure how Amazon DSP campaigns drive purchases both on and off Amazon in consumer electronics, home goods and other categories.

Flaccus will lead efforts to expand adoption of Peq’s omnicommerce performance platform.

T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages.

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.

Read about Innovator winners Erin Anderson, Jenny Baker, Rachel Botia Goldfield, Julia Boyd, Vana Ghazarian, Dana Machac, Meera Patel, Sneha Popley, Jill Rourke and Michelle Urwin.

Oliver Winery, Talking Rain, Digits, Kellanova and Avocados From Mexico among the speakers for the Nov. 11-13 event.