Omnichannel

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

Ten executives from companies such as Netflix, Heineken and Dick's Sporting Goods will help guide Big Happy’s growth in omnichannel advertising and CGI-driven creative technology.

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

Swiftly will power Merchants Distributors' web, digital circular and off-site digital circular amplification.

Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.

Learn how the platform update helps retailers improve their ad operations and brand partner outcomes.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

Move aims to enable real-time personalization, supplier-funded engagement and future-ready marketing at scale.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.