Gopuff has created custom, AI-enabled tools designed specifically for its ad partners and platform, such as objective-based buying, predictive audience targeting and bid optimization.
Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology.
Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
What if I told you that the creative revolution will be powered not solely by generative AI, but also by AI-powered content measurement?, asks Vizit CEO Jehan Hamedi.
Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites.
The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.
At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.