Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.
The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.
The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.
The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.
Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.
