Artificial Intelligence

Here's a snapshot of an industry leader from the P2PI member community.

The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.

Learn how the brand is leveraging social media in its 2025 marketing strategy.

Skai once again tapped P2PI to produce the report, surveying CPG brand and agency executives to get a window into what matters most to them, where they’re investing, how they’re shifting strategies and what they’re most concerned about.

Learn how the manufacturer is doubling down on digital with AI to boost engagement, enhance creative content and drive conversions across e-commerce and social platforms.

Vizit CMO Eli Orkin will examine how top brands are using AI-driven visual intelligence to predict and optimize the performance of product images, carousels and listings.

The new VP of marketing strategy joins Qsic as the in-store audio provider looks to expand its global presence.

The funds will support the expansion of the in-store retail media platform into new retail locations, accelerate product development and scale its sales team.

Join our webinar as Experts unpack the key takeaways from this year's State of Retail Media Report.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.