Artificial Intelligence

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

On May 8, the Allume Group CEO will unpack how AI, affordability and content are reshaping the shopper journey.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

Here's a snapshot of an industry leader from the P2PI member community.

Returning P2PI educator Amanda Wolff will break down some of the latest and greatest changes in Amazon’s SEO landscape.

Costco, Ahold Delhaize, Instacart, P2PI and others shared retail media-related advancements, collaborations, other news and perspectives during the month.

Find out what industry players are participating in an exclusive closed beta to streamline their commerce media operations.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.

Here's a snapshot of an industry leader from the P2PI member community.