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Artificial Intelligence

  • The State of Content Management

    Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
    content management
  • The AI-Powered Creative Revolution

    What if I told you that the creative revolution will be powered not solely by generative AI, but also by AI-powered content measurement?, asks Vizit CEO Jehan Hamedi.
    vizit
  • Albertsons Introduces Non-Endemic Ad Space

    Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites.
    jewel osco non endemic brand ad space
  • CoolerX Expands AI Ad-Targeting Capabilities

    The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns. 
    digital cooler screens coolerx
  • Seen & Heard at Future Forward 2024

    At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.
    future forward
  • Tractor Supply Embraces AI to Enhance Customer Experience

    Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations.
    tractor supply analytics unite
  • Tech Startup Debuts Low-Code Integration System

    Topsort's new solution enables marketplaces to integrate its retail media infrastructure through a simplified process, requiring minimal code in as little as one hour.
    topsort
  • The State of Content Management

    P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
    How would you rate the effectiveness of AI compared to the other tool(s) you leverage to support
  • Expert Thoughts on Future AI Trends

    The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool.
    joji
  • Ironmark Grows Marketing Solutions Through Acquisitions

    The marketing firm has acquired Deliver Media and L&D Mail Masters to include services powered by predictive analytics and target modeling.
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