Leaders from Hershey and Chobani share how they are partnering with retailers to rethink assortment, improve on-shelf availability and use data to make faster decisions.
The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.
The partnership establishes one of the largest SSP-enabled digital out-of-home retail media networks in Canada, leveraging AI to connect brands with shoppers at the point of sale.