Invenco by GVR, GSTV Launch Retail Media Managed Service Offering
Invenco by GVR (Gilbarco Veeder-Root), a retail and payments technology provider recently acquired by Vontier Corp., and Gas Station TV (GSTV), a national video network designed for fuel retailers, have launched a retail media product and service offering for mobility and convenience retailers called “Engage Media Full-Service – fueled by GSTV.”
Engage Media Full-Service was built to enable retailers to easily deploy a unique, branded media experience that reinforces their values and messaging, provides a differentiated consumer experience, drives in-store sales and foot traffic and builds customer loyalty, according to a media release. The offering will leverage Invenco's latest retail media technology to deliver a custom content experience with “relevant advertising and premium programming” along with simplified operational support powered by GSTV.
“Retailers are rapidly becoming more aware of the impact of media within the c-store landscape as a tried-and-true method to drive consumer engagement and loyalty,” Greyson Gsell, Product marketing manager, Invenco by GVR, said in the release. “We're excited to leverage the power and experience of GSTV to offer retail partners an easy solution to deploy custom, branded content across their estate and benefit from advertising revenue.”
Aimed at servicing large and midsized fuel retailers, the Engage Media Full-Service solution will be available to retailers with the latest Invenco by GVR payment terminals. The new solution will give retailers a more customized option from GSTV’s standard offering, designed to drive in-store sales.
Engage Media Full-Service features include:
- A customizable, white-labeled video broadcast displayed on forecourt screens. This includes dedicated time in a retailer’s broadcast to tailor messaging options such as brand ads, proprietary services, loyalty or promotions.
- Family friendly content designed to capture customer attention, stay fresh and entertaining, and drive in-store traffic.
- A dedicated Account Manager to oversee the media management process end to end.
- Access to a media sales team to facilitate national brand ads.
- Access to marketing and creative services through GSTV’s in-house video production team.
Invenco by GVR and GSTV will debut Engage Media Full-Service at the 2024 NACS Show in Las Vegas on Oct. 7-10. The solution is native to Invenco by GVR’s latest payment terminals and requires no additional hardware.
“With the rise of retail media, we’re excited to partner with Invenco by GVR to offer retailers an easy solution for those who want to leverage their forecourt media to drive sales and engage consumers, while remaining focused on the day-to-day operations of running their business,” added Dan Trotzer, executive vice president, industry, GSTV. “With discounts and other promotional offers influencing 64% of shoppers to buy in the convenience store, retail media plays an important role in driving c-store sales. We are excited to expand upon our long-standing partnership [with Invenco] to bring this unique new offering to our retailers.”
GSTV’s digital media platform reaches 115 million U.S. adults each month across more than 29,000 locations in the convenience and fuel channel. It will continue to offer its core branded media experience to retailers with the existing turnkey offering and new partners seeking a full-service retail media solution, per the release.