Coca-Cola Tests Contextual Storytelling With Uber Advertising's 'Journey Takeovers' The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed. Clorox Tests Social-First Commerce With TikTok Shops — and Early Results Are Promising The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales. 7-Eleven Rolls Out Alcohol Cashback Program The retailer's partnership with Swiftly builds on momentum within the convenience channel. Ace Hardware Unveils Store Remodeling Investment The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format. Q&A: Caleb Sheppard of AirBaton Here's a snapshot of an industry leader from the P2PI member community. Inside Walmart’s Tech Stack Explore how the retailer is quietly shifting automation and intelligence closer to the store floor. Sedano’s Supermarkets Modernizes Circular Experience The mobile-first circular now features video, animation and recipe content. Kroger Adds In-Store Flyers to Simplify Access to Digital Deals The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move. Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights. Heritage Grocers CEO Reveals Exciting Customer-First Initiatives HGG is defining what it means to be a modern Hispanic and tech-forward grocer through the power of AI and marketing enhancements. 1 2 3 4 5 Next Last
