Sedano’s Supermarkets Modernizes Circular Experience The mobile-first circular now features video, animation and recipe content. Kroger Adds In-Store Flyers to Simplify Access to Digital Deals The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move. Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights. Heritage Grocers CEO Reveals Exciting Customer-First Initiatives HGG is defining what it means to be a modern Hispanic and tech-forward grocer through the power of AI and marketing enhancements. Ensueno Mobile Campaign Lets 'Abuelas' Decode Your Laundry Tags The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B. Walgreens Shifts In-Store Media Strategy Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach. P2PI Interactive Experiences Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLab. Coca-Cola Launches 'Sprite Squad' to Engage Gen Z The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests. Lyft Launches Programmatic In-App Ads Lyft's latest partnership takes digital retail media beyond traditional online storefronts. Driving Loyalty & Sales With Digital Coupons at Canadian Grocers There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence. 1 2 3 4 5 Next Last