Pentaleap, Placements.io Partner to Centralize Ad Operations
Retail media technology company Pentaleap Inc. has joined forces with Placements.io, an operating platform for digital advertising, to provide retailers with an “advanced, fully integrated” platform that centralizes media operations, according to a media release.
Through this collaboration, Pentaleap contributes its modular retail media management platform, which was designed to provide retailers with data transparency and control over their ad inventory, while enabling brands to personalize campaigns and streamline operations. The partnership doubles down on both companies’ goal to democratize retail media by enabling retailers to unlock new revenue streams and “maximum efficiency without compromising user experience,” the company said.
“Our partnership with Pentaleap is a natural fit because both companies share a commitment to deep, cross-platform integration that empowers brands to seamlessly manage their retail media networks,” Evan Bowen, chief business officer at Placements.io, said in the release. “By combining our expertise, we’re enabling an open and efficient ad ecosystem designed to support the needs of modern, Fortune 500 brands.”
[Also Read: Placements.io’s Evan Bowen on RMN’s Using AI]
“We believe that the future of retail media lies in giving retail media networks control over their platforms while providing the flexibility to adapt to market changes quickly,” added Andreas Reiffen, CEO of Pentaleap. “Partnerships like this one are crucial to our mission of democratizing the industry.”
Connect With Industry Peers
Retail media’s rapid growth underscores the need for industry connections. Learn about P2PI’s flagship conference in November, P2PI LIVE & Expo, and its CONNECT Hosted Buyer Program, which was created to bring decision-makers from CPGs and solution providers/agencies together for curated, one-on-one meetings.
The partnership offers:
- Transparent data management and real-time reporting that provide insights to optimize ad performance and drive revenue growth.
- Tailored solutions that meet specific retailer needs to enhance ad relevance.
- Easy integration into existing systems that streamlines media operations across channels.
- A flexible platform that can grow with retailer media networks without the limitations of legacy systems.
No one can ignore retail media’s impact and influence in the commerce marketing landscape these last few years. The roughly $55 billion industry today is quickly emerging as the new center of the advertising universe, set to surpass linear TV in spend next year. By 2028, it is projected to triple, reaching $129.9 billion, a $75 billion increase from 2024.