Share Groups

The Institute gathers influential thought leaders across the commerce marketing discipline by hosting small, closed-door groups for learning and sharing.
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Commerce Executive Network: A Bold New Way to Lead

A collaborative community developed exclusively for senior commerce executives from retailers, brands, agencies and solution providers, CEN involves active collaboration to solve real-world complex problems, establish best practices and develop standards to implement bold initiatives and inspire change. In addition, CEN offers thought provoking speakers on relevant topics throughout the year. The next meeting will be virtually on Dec. 1.

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BevAlc Commerce Initiative

The BevAlc Commerce Initiative (BACi) is an industry share group and learning platform devoted to helping beer, spirits and wine marketers meet the new omnicommerce expectations of their shoppers. BACi brings together brand marketers, retailers, solution providers, researchers, and other industry thought leaders in the industry to:

  • Share insights into the latest regulatory landscape
  • Better understand how to navigate and leverage retailer programs
  • Understand from other industry leaders the trends, capabilities, best practices and obstacles to help you capture this growth opportunity
  • Gain exposure to platforms, service providers and tools in the marketplace