Share Groups

The Path to Purchase Institute gathers influential thought leaders across the commerce marketing discipline by hosting small, closed-door groups for learning and sharing.

Commerce Executive Network: A Bold New Way to Lead

A collaborative community geared toward senior commerce executives from retailers, brands, agencies and solution providers, CEN fosters business connections and closed-door conversations that solve real-world problems and influence the direction of the Path to Purchase Institute and the commerce marketing industry as a whole. Members enjoy access to thought-provoking speakers and roundtable discussions based on their chosen topics during both in-person and virtual meetings throughout the year.

BevAlc Commerce Initiative: Serving a Unique Category

The BevAlc Commerce Initiative (BACi) is an industry share group and learning platform devoted to helping beer, spirits and wine marketers meet the new omnicommerce expectations of their shoppers. BACi brings together brand marketers, retailers, solution providers, researchers, and other industry thought leaders in the industry to:

Understand from other industry leaders the trends, capabilities, best practices and obstacles to help you capture this growth opportunity
Better understand how to navigate and leverage retailer programs
Share insights into the latest regulatory landscape
Gain exposure to platforms, service providers and tools in the marketplace

Retail Media Guild

The Retail Media Guild is a share group devoted to trailblazing the future of the rapidly evolving realm of retail media. The group is open to executives from CPG brands, retailer media networks, solution providers and agencies.

Retail Media Guild members will gain a first look and early access to proprietary retail media content and research, with deep dives into the data with P2PI’s in-house retail media expert and managing editor of member content, Cyndi Loza.