Share Groups
BevAlc Commerce Initiative: Serving a Unique Category
The BevAlc Commerce Initiative (BACi) is an industry share group and learning platform devoted to helping beer, spirits and wine marketers meet the new omnicommerce expectations of their shoppers. BACi brings together brand marketers, retailers, solution providers, researchers, and other industry thought leaders in the industry to:
- Understand from other industry leaders the trends, capabilities, best practices and obstacles to help you capture this growth opportunity
- Better understand how to navigate and leverage retailer programs
- Share insights into the latest regulatory landscape
- Gain exposure to platforms, service providers and tools in the marketplace
Retail Media Guild
The Retail Media Guild is a share group devoted to trailblazing the future of the rapidly evolving realm of retail media. The group is open to executives from CPG brands, retailer media networks, solution providers and agencies.
Retail Media Guild members will gain a first look and early access to proprietary retail media content and research, with deep dives into the data with P2PI’s in-house retail media expert and managing editor of member content, Cyndi Loza.