DoorDash

Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month.

The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.

The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns.

In the world of emerging platforms, we’ve uncovered one space that's rife for CPG exploration and poised for fast growth — DoorDash. In this powerful session, hear from marketing innovators Celiena Adcock and Jason Katz as they explore the explosive potential to create new demand spaces for CPG with last-mile delivery partner DoorDash.