Top Retail Media Stories from August
Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.
A number of retailers, brands and commerce marketing entities announced retail media-related advancements, research and other news in July. Some notable headlines included:
- Google Won’t Retire Third-Party Cookies: Marketing leaders weigh in on the decision to scrap third-party cookies.
- Instacart Launches Display, Shoppable Ad Formats in Canada: The expansion includes four capabilities for advertisers, including display ads located at the top of the page and shoppable video ads.
- Yahoo DSP Adds Two Commerce Media Partners: Planet Fitness and Rippl (powered by Bridg) help expand Yahoo’s commerce media capabilities, data and inventory.
- P2PI's 2024 Retail Media Awards Winners: Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.
- John Lewis Introduces Retailer Media Network: Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads.
- Ahold Delhaize USA Names Media Agency of Record: Havas Media Network will scale and support media strategy, planning and activation for four of the retail giant’s five U.S. banners.
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- Instacart Joins Ibotta’s Digital Promotions Network: Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website.
- Freeosk Partners With Place Exchange to Enhance In-Store Retail Media: The partnership allows agencies and brands to programmatically plug into Freeosk’s physical digital video inventory through existing demand-side platforms.
- Harvest Group Enhances Amazon Analytics Offerings: The commerce agency is integrating sales, traffic and conversion analytics from retail intelligence platform Stackline to accelerate clients’ performance on Amazon.
- Solo Stove Reunites With Snoop Dogg for Largest Campaign Yet: The “Blunt Marketing” campaign spans video, digital, social, influencer, audio, search, performance and retail activations.
- Inmar Intelligence Names Head of Media: Ranjana Choudhry joins the company’s MarTech leadership team from her previous role as vice president of advertising and social media at Wakefern.
- Two P2PI Member Companies Team Up to Improve In-Store Measurement: A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.