MobileFuse Bolsters Retail Media Capabilities With Criteo
MobileFuse, an in-app, connected TV (CTV) and digital-out-of-home (DOOH) advertising platform, is strengthening its retail media capabilities through a new partnership with commerce media company Criteo.
The collaboration provides MobileFuse’s current retail clients access to Criteo's commerce audiences, or segments built from real-time shopping signals. The commerce audiences consist of continuously refreshed, high-intent audiences actively navigating the web and e-commerce sites. These segments predict the likelihood of what a consumer will buy based on their previous shopping behaviors and commerce signals, such as site activity, ad engagement, browsing and cart activity.
With Criteo’s commerce audiences, MobileFuse's software development kit-connected (SDK) in-app supply can help retail brands and advertisers more effectively discover and engage audiences, according to a media release.
This partnership enables retail brands and advertisers to connect with consumers throughout their buyer journeys based on shopping interests and preferences, using MobileFuse’s inventory and Criteo’s real-world transaction and browsing signals.
"We're constantly looking to provide greater value across our solutions, and Criteo's commerce audiences ensure we can deliver even better audience targeting and engagement," Conor Donnelly, vice president of commerce media and programmatic solutions at MobileFuse, said in the release. "Combining Criteo's commerce audiences with our industry-leading addressable supply enhances our overall retail offering, and ensures we meet the growing demands of publishers, brands and advertisers."
MobileFuse's SDK and solutions were designed to help brands and advertisers reach audiences outside owned digital properties, with placements across mobile and CTV. The company’s solutions combine moments-based targeting, location verification, custom creative and data-driven insights across a large location-based in-app and CTV exchange.
"Partners like MobileFuse are working with Criteo to capture more value from the growth of retail media," added Sean Deane, VP of publisher partnerships, Americas, at Criteo. "Leveraging Criteo's commerce audiences, which represents trillions of consumer journeys across 700 million daily active users, partners can supercharge their inventory while delivering improved campaign performance to their buyers."