Bold Strategies

Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Facing stricter limits on third-party data collection, digital marketers must seek new ways to engage with consumers without relying on behavioral targeted ads

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.