Digital Marketing

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

Here's a snapshot of an industry leader from the P2PI member community.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers.

Building on its first off-site retail media campaign last year, Costco has entered into a number of similar campaigns with roughly 10 different partners.

A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.

See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois. 

Vizit CMO Eli Orkin will examine how top brands are using AI-driven visual intelligence to predict and optimize the performance of product images, carousels and listings.

See the retailer's new digital advertising placements and integrations designed to support product discovery.

Amazon unveils ad-tech service for online retailers, Dentsu hires IAB’s Jeffrey Bustos, and CVS bets on in-store media.