Digital Marketing

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

Hellmann's, Kettle & Fire, Rachael Ray Nutrish and Siete Foods are among the brands piloting the offering.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

Learn how the partnership uses first-party shopper data to place brand messaging wherever targeted audiences are.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

The solution offers self-serve tools designed to drive growth across the marketplace.

The retailer's data science director lays out steps for retail media success at GroceryTech.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.