Digital Marketing

Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.

With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.

The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform.

Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online.