Digital Marketing

Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Revenue grew 14% to $1.04 billion in Q2 as the grocery technology company expanded its retail partnerships and technology offerings.

The tool is now available on Kroger Family of Companies' websites and apps.

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

Hellmann's, Kettle & Fire, Rachael Ray Nutrish and Siete Foods are among the brands piloting the offering.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

Learn how the partnership uses first-party shopper data to place brand messaging wherever targeted audiences are.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.