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P2PI Unveils 40 Under 40 Class of 2024

40 under 40

The Path to Purchase Institute is proud to identify exceptional young professionals working in the commerce marketing industry with its third annual 40 Under 40 Awards. The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments.

This year's honorees will be profiled in the May/June issue of P2PI Magazine and recognized at a special awards celebration during P2PI’s Future Forward conference, May 13-15 in Philadelphia.

The 2024 Class of 40 Under 40 honorees are:

Daren Alli
Retail Media Expert

Casey Blades
Director, Shopper & Omnichannel Marketing 
Sun Bum

Lauren Biondi
Manager, Social Media & Content Creation
Wakefern Food Corp. 

Jeffrey Bustos
Vice President, Measurement Addressability Data

Lily Chou
Senior Manager, Digital Marketing 

Alex Crawford
Senior Marketing Specialist

Courtney Crossley
Vice President, Commerce Media
The Mars Agency

Aaron Dunford
General Manager, Nordstrom Media Network

Sonja Evans
Vice President, Business Intelligence & Strategy
Blue Chip

Lachlan Gow

Tara Hekmat
Client Director

Kelvin Hill
Associate Creative Director
Arc Worldwide

Shanteria Jones
Senior Manager, Omni Commerce

Shobha Kansal
Director, Category Leadership
Kraft Heinz

Samantha Landry
Digital Shelf Excellence Manager 
Bacardi USA

Elinor Lee
Director, E-Commerce Marketing

Jesse Leikin
Co-Founder & Senior Vice President, Product & Technology

Jackie Liu
Manager, E-Commerce Marketing
Mattel, Inc.

Georgia Martin
Partnership Director
Boots Media Group

Danielle Mathews
Vice President, Performance & Commerce Media
Mosaic North America

Maria McManus
Vice President, Marketing & Innovation
Deep Indian Kitchen

Kurtis McMullen
Head of Non-Alcoholic Beverages

Jordan Mikeska
Director, Shopper Marketing
Nature Nate’s Honey Co.

Nikki Nagy
Vice President, Marketing
Las Olas Luxury Living

Brendan O’Brien 
Director, Commercial Insights Portfolio Expansion

Angela Pargas
National Shopper Marketing Manager
Talking Rain Beverage Co.

Caitlin Pearson 
Senior Director, Digital Marketing
Aki Technologies, the Media Division of Inmar Intelligence

Joey Petracca
Co-Founder & Chief Operating Officer

Chris Placencia 
Senior Director, Client Success
Albertsons Media Collective

Hunter Poole
Vice President, Brand Partnerships
Acorn Influence

Megan Pukala
Senior Director, Head of Amazon Media & Marketing
Procter & Gamble

Stephanie Reiman
Director, Commerce Marketing
Conagra Brands

Ryan Schaumburg
Senior Vice President, Sales

Rick Shuman
Head of Shopper Marketing
Grey Group

Larissa Starkweather
Customer Marketing Associate Manager — Walmart
General Mills

Erin Strong 
Omnichannel Account Manager
Bimbo Bakeries USA

Swetha Subramanian
Vice President, Data Strategy & Measurement

Olivia Walker
Senior Manager, Shopper Marketing

Raphaela Walsh
Head of Product
CVS Media Exchange (CMX)

Paul Williams
Senior Vice President, Head of Commerce, Product Strategy & New Business 
Publicis Commerce

See who was recognized in 2023.

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