Loblaw Companies, Ltd.

P2PI's retailer profiles are updated and added to regularly with retail media activity, AI news, demographic data and more. Here is a sampling of recent activity — which is updated biweekly.

Q1 2026 trends, tactics and standout activations.

Partnership marks one of the delivery company’s largest grocery expansions in Canada.

New campaign platform for Loblaw discount banner aims to tell new customers exactly what it offers.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Loblaw is the first large Canadian retailer to offer products through Google's AI Mode and Gemini app.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

Consumers can use the integration to curate shopping lists by need, occasion.

Recent trends, in-store inspiration and a member Q&A.

Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment.