Loblaw Companies, Ltd.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Loblaw is the first large Canadian retailer to offer products through Google's AI Mode and Gemini app.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

Consumers can use the integration to curate shopping lists by need, occasion.

P2PI's retailer profiles are updated and added to regularly with collaborations, AI news, new merchandise, growth plans and more. Here is a sampling of recent activity — which is updated biweekly.

Recent trends, in-store inspiration and a member Q&A.

Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment.

Leaders from Loblaw Advance, Canadian Tire and Environics Analytics will unpack what’s emerging as RMNs move beyond early experimentation.