The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter.
Wakefern adds Caper Carts to ShopRite stores in the Philadelphia area, while Price Chopper and McKeever's Market & Eatery stores in Missouri deploy the technology.
Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.
The design of a New Jersey store was inspired by local input and features an elevated shopping experience and curated product assortment, including a “Global Flavors” aisle and NYC-inspired soup and coffee bars.