Mondelez International teamed up withย Albertsonsโ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.
Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.
The Eddie & Ozzie Awards are the most prestigious recognition program in the industry, honoring excellence in editorial content and design across all formats.
Messerschmitt is now a CMO, but the most significant challenge in his career was transitioning from an engineering mindset to a marketing mindset and being more focused on business, strategy & vision.