P2PI 2024 Trends Report: RMN Ratings & Insights

For the past 28 years, the Path to Purchase Institute has produced a Trends Report to examine the major issues affecting consumer goods companies. Recognizing the growing importance of retailer media networks (RMNs) and related partners and solutions early on, P2PI has tackled various questions related to the subject over the past several years in our Trends Report, including a section devoted to rating RMNs. This year we decided to separate our Trends survey into two parts, with the first dedicated to retail media.For the retail media portion of this year’s Trends Report, we surveyed 76 CPG brand professionals. Among the findings: Half of survey takers told us their organizations are currently working with three to six RMNs, while 36% said they’re working with 10 or more; 69% of respondents said that RMNs are as effective, or more effective, than other digital media; andWhen we asked survey respondents to rate the networks that they work with, Kroger Precision Marketing, Amazon DSP and Walmart Connect led the way when it came to targeting effectiveness, measurement capabilities, ROI, data sharing, sales growth, creative freedom and traffic-driving capabilities.Analysis of the results from this year’s survey will be published in the January/February issue of P2PI Magazine. Until then, members have an exclusive opportunity to begin reviewing the data.To view the full results of the survey, click on the attached file below.

P2PI 2024 Trends Report: RMN Ratings & Insights

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